Now, Mike at Manta is a buddy of mine so I'd be curious to hear his thoughts on this. I guess for me I was more surprised by the ad since the Montana has ties to the Famous Five. Ultimately, my question is, in this case, does sex sell anything at all related to the condo (lifestyle, social perception, etc.) or is it merely a tool to generate exposure under the platform of any publicity is good publicity. I'd like to see what the numbers are for the Montana in terms of visits to the website and showroom pre and post advertisement.
Here is the article by Valerie Fortney from the Calgary Herald.
Credit to Ted Rhodes of the Calgary Herald for the photo
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