OCAD unveils new logo

OCAD unveiled a new morphing logo designed by Bruce Mau that acts as a mini art gallery for student work.

Honest logos

Some humorous logo parodies but many of them are pretty much the truth.

Saul Bass Logo Design: Then and Now

The great Saul Bass designed some of the world's iconic logos like Warner Communications, The Girl Scouts, United Way, AT&T and Avery. The average lifespan for his logos is an incredible 34 years. Here's a look at some of the logos of Saul Bass then and now.

Dynamic Logos

My friend Christina sent this to me this morning. It's an article about dynamic logos. By that I don't mean a physically moving one as the gif above might suggest but an identity that isn't tied down to one very cut and dried logo as we often design. This article showcases several identities including AOL, Nickelodeon and MTV amongst other brands that have very fluid identity systems. One that wasn't on the list but also the first time I really took notice of a dynamic identity was when the City of Melbourne unveiled their new brand.

Rio 2016 Olympic logo revealed

So the official logo for the 2016 Olympic games in Rio was unveiled on New Year's Eve. This would be one man's lament of the deterioration of the Olympic logo.
Thanks to dlcious for the link.

The future of Starbucks

a funny graphic speaking to the future evolution of the Starbucks logo

Starbucks unveils new logo

Starbucks celebrates it's 40th anniversary by unveiling a new logo. My first reaction to it was that it lost some dynamism (is that even a word?) with the new logo. The stricking contrast of the green and black was quite nice and although I understand the reasons behind dropping the typographic part of the logo I'm still a little underwhelmed by the change. I'm sure in time it will become one with the universe and no one will think twice about it but I'm still a little sad...

Air ball...

I love sports. I really do. I love to watch the competition and the drama of two forces going head to head to try and outdo the other. Sports logos on the other hand...

It absolutely drives me crazy how bad most of the identities in professional sports is. For some reason, the vast majority of bosses in the sporting world either have no sense of taste or have no clue what makes a good team logo. Does it not occur to them that if they have GOOD design that you could market it to people beyond your own rabid fan base? A few have done admirable jobs. The Milwaukee Admirals examined their fan base and where their gaps were and unveiled, in my opinion, a fantastic identity that a number of die-hards panned. It appealed to a wider market segment and in turn their merchandise sales went through the roof and into the stratosphere. Then you get logos like the Portland Trailblazers, New Orleans Hornets, Baltimore Ravens, Kansas City Royals and Buffalo Sabres. These are teams with multi-milliondollar payrolls and they can't shell out some half decent coin to get a good logo? Mind, you in the case of the Sabres, they reportedly forked out $200,000 to get their "Buffa-slug."

The minor leagues are even worse. Now, I understand that they don't have boatloads of money but it seems to me that if they spent just a little extra money on the brand they could do wonders in terms of team, community, and fan pride, support as well as the money in merchandising a causal fan might be willing to spend.

Which brings me to this. The Golden State Warriors announced their new look. Don't get me wrong, their old look was bad, but this... is not necessarily an improvement.

Brand New writes a column about why this is not so golden...

*sigh* Someone pay me obscene amounts of money to do this and I promise it'll be better than this