Friday, April 29, 2011

DANA WHITE video blog UFC 129 day 2

Via Pop Loser. Before every UFC event, Dana White tweets his location and people can get tickets. For UFC 129 in Toronto this weekend, he was ready to give away 300 in Dundas Square. Skip ahead to the three-minute mark to see the chaos that ensues.

When people ask me about brand building and social media (I don’t talk much about my day job, do I? This stuff comes up.), I point to the UFC as the quintessential example of how to do things.

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