Samsung 3D Projection Mapping in Amsterdam

So far I haven't been able to figure out what the big deal is about this whole 3D craze. Even when I go to the movies to watch 3D films I haven't exactly been blown away by it. It's novel but nothing I'd go out of my way to get in terms of current technology. This 3D projection mapping demo changed my mind, however. If 3D television could be much like this, I'd definitely be giving it a second look. Live sports could be crazy fun.
(via the Coolhunter)

The Fast Lane

I really enjoy seeing spots like this because it inspires me to do something that will make people want to interact differently with their every day mundane lives. Something as simple as taking the stairs down to the subway can suddenly become a memorable experience.

Love it.