The winning designs from the Japan Package Design Awards 2011 have been on display to the public in the upmarket Matsuya department store in Ginza. Ranging from minimal and clean, to retro and functional, the display showcased the best of Japan’s designers. Running since 1985 the contest judges around 1,000 entries for the competition, with the judges evaluating design based on core topics of; aesthetics, manufacturing, physical distribution and environmental impact.
Packaging is an extension of the product in Japan and focus has always been as heavily placed on the design of what the item is contained in as the product itself. Often with numerous layers encasing small items it can come across as unnecessary when we look at them from today’s attitude’s towards waste. However the intricacies and beauty of the packaging greatly enhance the brand as they can be as visually pleasing as they are often practical in their design.
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