My friend Christina sent this to me this morning. It's an article about dynamic logos. By that I don't mean a physically moving one as the gif above might suggest but an identity that isn't tied down to one very cut and dried logo as we often design. This article showcases several identities including AOL, Nickelodeon and MTV amongst other brands that have very fluid identity systems. One that wasn't on the list but also the first time I really took notice of a dynamic identity was when the City of Melbourne unveiled their new brand.
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