Friday, October 15, 2010

Night of the Living Dead OneClub stylez

Ads and ideas are slaughtered each and every day by account execs, clients, focus groups, etc, but they’re never forgotten (and neither are the late nights spent creating them). So on “Night of the Living Dead” we pay homage to the fallen and bring some of those moneymakers (and duds) back to life. Come view the bloodletting and see what you make of it. Prizes will be awarded as follows:

1) idea that never should have been killed
2) idea that should have stayed dead
3) the best reason for being killed

Deadline for submissions extended to Friday, October 22nd.
Hit theoneclub.com or their Facebook page for more details.

Sunday, October 10, 2010

Motel Sign Prompts Angers Type Nerd

To be honest. I don't blame him. After watching this video I was pretty saddened by just how bad the new sign was too. Terrible...

Thursday, October 07, 2010

Gap turns to crowdsourcing?

Wow. When I first saw this when I woke up this morning (Thanks Robbie Sug), I was mindblown by just how bad the "new" Gap logo was. It appears though that the gag was on us as it was meant to stir up a lot of debate and now it looks like Gap is crowdsourcing to come up with a new identity. From my personal experience with crowdsourcing there's a high potential for something to go sideways and unfortunately some braintrusts just don't get it. Here's hoping whatever Gap winds up using it doesn't destroy a strong 20 year old brand. You never know...

Here's another article on the new brand and the hinted crowdsourcing.

Michael Grills posted this link that also addresses the new crowdsourcing tactic