Thursday, November 14, 2013

John Lewis Christmas Advert 2013

I know this ad has been making the rounds of the social mediasphere and indeed it is a very tender, touching ad but I was even more amazed at how they made the ad. When I first watched it I just assumed it was a classically animated piece but the making of video shows that it is a combination of classically animated drawings and stop motion capture. Really phenomenal piece.

The ad:


The making of video:


Tuesday, November 12, 2013