Are you obsessed with the right things?

Six most insanely misguided attempts at viral marketing

As a designer I understand that we are often asked to come up with creative solutions for clients in order to sell an idea or prodcut to the public. I've had some great fun working on some neat projects and have seen some really clever campaigns. There are, of course, the flip sides to that. Some ideas are so wacky or out there that you sorta have to shake your head and go what the H-E-double hockey sticks were these people thinking when they came up with this? Here are some examples of marketing campaigns gone waaaay wrong.

I like to Müv it Müv it.

Pretty neat concept for a mobile restaurant. Sorta like going one giant step up from a hot dog cart. For more info on the Müvbox concept, hit up their website. Thanks to Alex for the link.

Jan-ken-poi! (rock paper scissors to you English folk)

Pretty cool augmented reality T-shirt. Thanks to Erin for the link. Sweet as.

Shinya Kimura

Shinya Kimura is a Japanese born custom bike builder and founder of Zero Engineering and Chabott Engineering.

I was first exposed to the work of Shinya Kimura on an episode of Biker Build Off on Discovery Channel. His approach to building motorcycles is so... zen, that it gives me shivers. Edwin sent me this video today and I think it really is a nice piece of footage that captures his spirit.

Inked!

These are stylistically some of the most interesting tattoos I've ever seen. Some of the galleries are NSFW so consider yourself forewarned. Thanks to Edwin for the link.

Multi-touch light table

This is pretty neat. Strangely enough I was discussing the idea of this with someone not too long ago. My vision was a lot more traditional but this is really interesting. It looks like they've put a lot of thought into this so I'd be curious to hear what some of my DJ friends think.

Thanks to Mark for the link

Nokia Nex

Neat video that shows all the different concepts and evolutions the Nex logo took before arriving at the final one.

Heritage Classic

So the NHL unveiled the jerseys Calgary and Montreal will be wearing at the Heritage Classic. Montreal didn't venture quite so far into their past for their uniforms. They "will sport the same jersey worn for home games between 1974-75 and 1995-96," according to the club's website.

The Flames on the other hand decided to go waaaaaaaaaaaaay back to 1920 and revisit the Calgary Tigers. It's hard for me to get a good gauge on these jerseys because depending on where you see it, the colours seem to be very different saturations. If you go to the Flames website, the jerseys appear to be really bright red and yellow reminiscent of Ronald McDonald. If you see the video on the NHL website the colours are much, much darker. Personally, I like the darker colours but overall I still don't like these jerseys at all. If I had a choice I would have kept the Tigers logo on the front and put the flaming C on the shoulders. That would make far more sense to me.

Camera lens mug

I imagine some of my photog buddies will fall all over this.
via Sanjai. Thanks for the link buddy.